通过对高温老化房市场的深入调查记者发现,现在市场上分布着大小3000多个品牌,如果以质量划分,为高中低三类,其中高端品牌主要是一些大品牌或高温老化房专业生产品牌,比如小器鬼、雪莱特、绿源、阳光等,还有一些是大品牌的配套产品,这类品牌的销售占据着市场的主要份额,比例大约在百分之六十以上,主要的消费渠道在城市,主要的消费对象是以工程项目为主,比如阳光高温老化房,每年在无锡市场上千万的销售额中,工程项目的比例占到了三分之二,而渠道市场销售的比例才占三分之一,通过这种比例可以看出,高端的高温老化房品牌,其市场空间并不在零售方面,而在工程方面,而零售市场却被中低端品牌占据着,特别是低端品牌,因为价格低,一直占据着这类市场,这类市场主要是农村市场,而河南农村市场是在高温老化房补贴之后才有了消费意识的,所以,市场潜力还没有真正地表现出来,如果这类市场潜力完全表现出来,现在的这种市场份额比例就会倒过来显示。这充分表明,高温老化房市场的还是有很大的市场前景的。
Through the in-depth investigation of the high-temperature aging housing market, reporters found that there are more than 3000 brands in the market. If we divide the market into three categories: high, medium and low, the high-end brands are mainly some big brands or high-temperature aging housing professional production brands, such as small ware ghost, Shellett, Green Source, Sunshine and so on. There are also some matching products of big brands. Sales occupy the main share of the market, accounting for more than 60 percent. The main consumption channel is in cities. The main consumer is mainly engineering projects, such as sunshine and high temperature aging houses. Of the tens of millions of sales in Wuxi market every year, the proportion of engineering projects accounts for two-thirds, while the proportion of channel market sales accounts for one-third. As can be seen from the examples, the market space of high-end brand of high-temperature aging house is not in the retail aspect, but in the engineering aspect, while the retail market is occupied by middle and low-end brand, especially low-end brand, because of the low price, which has been occupying this kind of market. This kind of market is mainly rural market, while the rural market in Henan province has a consumption consciousness only after subsidizing high-temperature aging house. Therefore, the market potential has not really been shown, if such market potential is fully demonstrated, the current market share ratio will be reversed. This fully shows that the high temperature aging housing market still has a great market prospects.
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